The Benefits of Article Marketing
The are numerous benefits of article marketing, ranging from SEO benefits, branding and credibility benefits, their simplicity and low cost, articles are great at pre-selling and of course TRAFFIC.
Let’s look at the benefits of each one:
SEO Benefits
For those of you who don’t know much about SEO and I don’t proclaim to be an SEO expert - that’s Jason’s department, I will keep this simple because that’s the way I like it and do things. SEO is mainly about great content, keywords and links. Articles can provide all three, but let’s concentrate on links and keywords.
Search engines place a lot of credence to the number of links pointing back to your sites. The more links pointing back to you from a range of quality sites the better, especially if those links contain keywords in the anchor text that are specific to your site. By submitting your article to a few top directories, you will generate backlinks from the directories themselves and from webmasters who download your articles and circulate them on their sites.
Branding & Becoming An Expert
Articles are great for building brand recognition and your credibility. By providing quality, informative information you can quickly become an expert in your niche and the go to person people recommend for information on your topic.
Simple & Cost Effective
The premise of article marketing is a simple process. It is also very cost effective when done correctly. You can either write the articles yourself, therefore the cost to you will be your time. Or you can outsource the articles and employ the services of a ghostwriter to write the articles for you. Our researched and correctly written articles will almost always generate far more income than the cost to write them.
Pre-Selling
Its very rare for someone to buy a product or service straight off the bat. In fact most of the time, people are not looking to ‘buy’ they are looking for information. Articles are fantastic at warming up a person to the idea of finding out more information on a product or service that can solve their problems. Once you have them suitably warmed up, you direct the to your site via your resource box where you make your sales offer, show them your squeeze page or review pages.
TRAFFIC
The mother load of article marketing - Article marketing when done correctly is a fantast source of very targeted traffic. A single article can generate 1000s of page views and click thrus to your site. Think about that. How much would that cost you in PPC?
Plus the great thing about it is once you submit your article to directories, your site or blog it will continue to generate traffic for months and years to come. And the more targeted articles you write the more of these benefits you will achieve.
Comments
Article marketing is really great if you have the time and effort to make new articles each day.~:”
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