Targeted Traffic - Over a 100,000 views on Ezinearticles

By Jason · Friday, March 26th, 2010

Hi Everyone,

Well I told you we had some exciting news for you all!

For anybody trying to make a living online, without traffic (visitors to your website) you have no business, period. Now, there are MANY WAYS to get traffic, we discussed these earlier in a previous post. Article marketing is just one!

As a part of our overall SEO strategy, we use articles to:-

- a) generate good solid links to our web pages with good anchor text

- b) get an initial burst of traffic to our website while the site ages, gains trust and get links to climb the SERPS.

- c) Generates content to be re-used and distributed around the web for valuable backlinks.

Anyway, the point is that while recently checking stats in our ezinearticle account, we tipped the 100,000 views. It’s not a million but it seems like one of those milestones you should celebrate.

Not only that we had an overall massive CTR (click through rate) of 30%. :)

That’s over 31,000 direct visitors to our sites and the pages of our choice.

How much would that cost in PPC?

Considering we also use this account for all our testing, we are very pleased with the results.

So, what’s the secret to article marketing? I hear you shout.

It’s actually a combination of several things:

Keyword research – don’t underestimate this element, its critical. We are still improving every time we do it, through experience and testing. Ask yourself this, WHY is someone searching using this keyword - to buy a solution or just to get some information?

Article Title – give them a reason to click your link. Identify their pain and offer an outcome within the title.

Article content – if you think you can just type any old rubbish and maintain a high CTR , then forget it. Peopel searching the internet are getting more savvy all the time. If you do not know your subject through research (this doesn’t take long) or passionate about a subject, hire someone who is.

Call to action – this can change in every niche, but again, give them a reason to click your link. What BENEFIT will it give them to click through to your chosen destination and not hit the back button and find something more RELEVANT elsewhere.

Article marketing still works GREAT, even if you outsource your content like us, and your website converts at a standard 1%, it will make you money!!!

Remember, any website needs targeted traffic and there are many ways to generate it, we currently get around 30,000 visitors per month through various traffic methods to our affiliate sites and its growing steadily.

To your success

Comments

I discovered your homepage by coincidence.
Very interesting posts and well written.
I will put your site on my blogroll.
:-)

Hi,
Thank you so much for your great articles. I have just tweeted it. I love your article - 15 tips for increasing traffic. I got a lot of valuable tips that I am going to try. But when I left the comment it did not accept it. It was an old post from 2008 May be that is the reason.

Dita from
http://www.bead-z-mommys-business.com
http://www.alankarshilpa.blogspot.com
http://www.alankarshilpa.etsy.com Hope it works this time.

Hello,
Thank yiu ver much for your interesting blog posts and articles. They helped me to better grasp some of the so called secrets of internet marketing and I am sure that in this age of Web 2.0 and social marketing your tips will help many to find the success they want in IM.
Good success in all you do.

Thanks very much for your kind words!

If you have any questions about article marketing just ask and we will try to respond asap.

Thanks
Jason

 

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