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Step Out Of Your Comfort Zone

This blog is a journal of our actions, successes, failures and progress.  In a short period of time we have grown our business to a four figure per month operation.  Our new aim is to grow this to a 5 figure per month operation in 2009.  To help us achieve our 5 figure per month goals we are going to concentrate our efforts on two key areas:

1.  Affiliate Marketing

We will expand our niche affiliate site network.  By employing a Virtual Assistant we can leverage their time and skills to complete the work that is time consuming for us.   We will provide more information on this model in later posts.

2.  The Profit Launcher Range  

We will develop a range of products based on our experiences and what works for us.  The first product was the EA Profit Launcher.  We have a number of affiliates promoting this product for 100% commissions and this is working very well for us and them.  The 2nd product will be Article Conversions Unleashed.  ACU will provide our blueprint to writing articles that convert like gangbusters and detail alternative uses for article content to help build your virtual real estate. 

Our average article conversion rate on Ezinearticles is 34%, with one niche converting at 51%!.  However, although we know our system works, we are new to the IM scene with very little exposure.  Therefore we decided to step out of our comfort zone and approach well known marketers and ask them for an interview. 

To give ourselves the best chance of a ‘yes’ we only approached marketers we had a relationship with.  This was either through forum participation or they were promoting EA Profit Launcher or we were their past customers.  Not all of the marketers said yes to the interview.  Some of them did not respond at all.  But many did and we now have a series of interviews that will add a huge amount of value, social proof and authority to the product.

Let me tale you a secret.  I was so nervous preparing for the interviews - more nervous than I have been in a very long time. 

I was outside of my comfort zone.  But guess what?  Once it began it was fine.  The interviews flowed and we have some fantastic content that will add so much more value to the product for the buyer.  Our blueprint, plus blueprints from 7 other article marketers, some of which earn high six figure incomes. 

And here’s another benefit.  Many of the interviewees are in the IM niche and they have a list.  Do you think they will want to promote a quality product that they have had an input into and that other marketing experts are involved with?

I will let you decide…

So the point of this post is to get you to step out of your comfort zone.  That could be approaching other marketers to interview,  learning and creating your first videos, building your first affiliate sites or starting to build a list.  The point is you need to start pushing yourself to achieve your goals because if you don’t, who will?

To your success.

Your comments are welcome.

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