Article Marketing Explained
Article Marketing is an excellent strategy to drive targetted traffic to a sepcific destination by writing and submitting articles to article directories, websites and blogs.
Article marketing in its basic form is:
- You write an informative article on your chosen subject.
- You place a call to action at the base of of the article with a link to your required destination ie your website.
- You submit your article to an article directory such as www.ezinerarticles.com
The article directory publishes your article and your article generates traffic by:
- Visitors to the article directory reading your article and following your link.
- Webmasters downloading your article, publishing your content AND your link.
- Search engines such as Google, Yahoo and MSN indexing your article. Your article can appear in the natural search results when someone searches for information about what your article is addressing. When an article is crafted correctly, the traffic from this can be huge.
This is the formula we use to drive a hoard of hungry traffic to our affilaite review pages, where we provide product reviews and information on a specific need. Others use article marketing to promote their own products, sites and squeeze pages.
A real plus about article marketing is that it does not take a lot of investment capital to start. This is why aspiring affiliate marketers usually start off with article marketing due to the fact that unlike other traffic methods such as pay per click (ppc) you do not need a lot of start up cash to begin with. The only investment you need is your time.
It’s also a great learning foundation. By producing articles you will gain experience in many aspects of internet marketing such as:
Choosing a niche
- Researching and selecting keywords.
- Promotion and sales copy.
- Researching affiliate programs.
- Earn while you learn.
This is why we recommend anyone new to internet marketing to begin with article marketing.
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