Alex Jeffreys The Relationship Marketer
Internet Marketing, especially marketing to the IM niche is changing and dare I say it - evolving. There was a time when all you needed to make sales was to build hype salespages and drive traffic. We like to call this ‘cave man’ marketing.
Then came along web 2.0, social media sites and the birth of the ’new age man’ (or woman) marketing. Its now the social and relationship marketing era and someone taking full advantage of this is Alex Jeffreys. Alex is building his online empire, not by pushing the hard sale, but by social marketing. He is building relationships on blogs, social sites such as twitter and attending conferences.
Alex Jeffreys is building a business by giving away information many other marketers charge for and this is a model that we will be looking at in non im niches. We will start hanging out at niche specific social sites and not selling, but building friendships by participating in communities and giving. Will this work? It has worked for Alex Jeffreys. We will test it and see.
Comments
I am a student of Alex Jeffreys and am enjoying the wealth of knowledge I am gaining from his marketing course. I am also blogging about my experiences
I like how your title sums up so much of what Alex teaches.
Your video Rocks
Hi,
Well done it looks like you have won the alex jeffreys competition….
Great news for you, top job.
I noticed you have not got me in your blogroll any chance of a link.
thanks mark terrell
http://www.markterrell.co.uk
Hi Mark,
thanks for the shout, I dont suppose you got a screen shot?
The SEO comp has been a lot of fun and big distraction. The results are still a little volatile and I have nothing to proove it.
We are in the middle of a launch at the mo and will sort out the blogroll soon.
Steve, thanks for dropping buy, I have been watching you closely
Warner - glad you liked the video.
Cheers
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