The power of backlinks and where to get them
Hi everyone,
as you know if you have a website then SEO (search engine optimisation) can seem a little scary. So called gurus will charge an arm and a leg for their techniques, tips and tricks to help you rank better for your keywords.
Experts will talk about on page and off page, fresh content, algorithms etc. But, the most powerful and what you should spend your time on is getting a varity of backlinks.
On page SEO has minimal effect and if you get the basics right you can do no more, such as getting your keyword in the title and spread about the content naturally. Also using the H1 tags with your keyword in is about as much as you need. Meta tags are pretty much useless nowadays in Google for any SEO benefit.
SEO is a long term game, however, if you are in a race then there are certain things you need to do different! With normal SEO you will end up creating new pages with content and links around the web but this can take a long time to go through the indexing system, nothing really happens that fast in SEO 
So, if you are in a hurry you need to get your links on a page that is already indexed and prefereably that has some PageRank.
Lets just say you need as many links from different sources, types of site and different IPs as possible. Variety is the spice of life!
Where to get your backlinks?
Directories - these are basic listings and should be targeted towards your top few keywords. Not so strong as they once were but still give you some credit. These will not be quick in being indexed but will give you a good solid base to build upon. We use a service that will get you 500 links for about $30 at Social Marker, they also do a social bookmarking service.
Blogs - Blogs are an easy place to get a link back to your site. There are many great blogs out there with very high page rank pages and you can get a link back by making a comment. A couple of things about blogs - DO NOT SPAM. Check what the owner allows as comments, one will be happy with a “great post” but any really good blog you need to be more creative and contribute. Check the blog is a “do follow” so the link actually counts. You can do this by installing the SEO for Firefox plugin.
Great tip - search for blogs that run the keywordLuv pluggin. This is usually provided by bloggers who understand SEO and allow users to make a comment and put in whatever keyword you like - bad credit, acne, Alex Jeffreys - whatever you want
Forums -Forum posting is aslo a great way to get backlinks. Put your links in your signature and you can get easy links. Also, forums like The Warrior Forum also allows you to set up your own blog in your profile so you can use that aswell. Think outside the box and you will find a vast amount of forums to use to your benefit and put a link back to your site in your profile.
Leverage what you have
Take advantage and use resources available to you. Use your existing sites, friends sites or any free resources available . Add your link in the footer of these sites so not obtrusive or get much attention and you could gain lots of links
tip - Dont try to hide these links in the footer by changng the font to the background colour. This is an old spammers trick which google will eventually frown upon and is specifically written in their guidance. Like I said nothing happens fast in SEO.
Article Marketing
We love articles! A few articles will go a long long way. Using the power of directories like Ezinearticles or Goarticles with give your site an seo boost plus you will get some traffic. You can also put in your keywords (anchor text is very very important) within the content (which is more powerful than say a blogroll link). There is also software and memberships that can distribute your articles around the web spinning the text, titles and resource box. You will not get much traffic from these sites but backlinks galore will certainly help
The programs we use are Article Post Robot which you have control on how many you submit to, how to spin and when to post. It takes a while to get used to it but once you do can be very powerful because you can submit to differeent sites each time and hide any footprints. Another powerful program we just used is Unique Article Wizard that will slowly submit your articles to around 1300 sites. You can submit three articles on the same subject and in the same format and the software will mix and match the article crating a slow and steady increase in backlinks.
Weapons of Mass SEO Power
These are our secret weapons in our battle against all the other marketers out there and why our niche sites rank well for our chosen keywords.
Bookmarking demon - this is a social bookmarking tool that you can use and leverage the power of Web 2.0. Its just fantastic if you have a lot of pages to index and get backlinks to.
Linkvana - probably the most effective and powerful system to generate one way backlinks, using your keywords as anchor text, in context blog posts posted on a huge network of different class C Ip’s. Its quite expensive but when you see the benefits of getting a high ranking in the big G you soon realise its money well INVESTED.
So there you have it, powerful backlinks with the right anchor text from different sources, media types etc is enough to get anyone started building backlinks and getting your site ranked for their chosen keyword.
Notice i said invested earlier, well thats because once you start to gain lots of good solid backlinks you will see a return in traffic and sales.
To your success
Jason
ps - I havent even mentioned video, podcasts, screensavers, applications, squidoo, hubpages, free blogs, free hosting, templates for links.
pps - should also mention deep linking, this is getting links to individual pages rather than all to your homepage. having hundreds or thousands of links to your homepage and not any internal pages will look unnatural.
ppps - OK I forgot to mention ping everything and anywhere that you leave your link on. Also a lot of places with have their own RSS feed. Promote that aswell and as you give them a vote it increases the vote back to you.
Alex Jeffreys – Video and Seo competition
OK, so it’s been a little over a week since Alex Jeffreys challenge’s began. The first was about making a video with the highest number of views and the second was the first to rank number 1 in google for the term Alex Jeffreys.
Around 500 people would have been on the call or seen the recordings of these challenges which is fantastic. This is a great way for everybody to focus and take action which is what will make the difference if you are to be successful online.
The video
Video is now becoming a major force within the online community, it was recently reported that a third of all searches were for video! That’s huge.
Alex gave a few requirements for the video but in general gave free reign and creative licence to produce, be entertaining and informative videos.
A great service that we discovered is animoto.
This is seriously easy for anyone to use, I mean anyone, even JJ
1 Add pictures – yours or from a range of sites
2 Add audio – yours or from their good choice of music
3 Press GO
If you don’t like it, press remix and it will do it again and again!
That’s it! They produce TV commercial quality videos in minutes. They offer a free service for you to produce 30 second clip video’s or it will cost $30 per Year for the full unrestricted access.
In the end after having some fun with Alex’s pictures from his blog we went for a cool and funky visual with subtle and subliminal messages.
Click Alex Jeffreys Video to see our video made with animoto and let us know what you think of it and how you could use this service in the future.
SEO
The Seo race is a different matter, seo is usually a long term game plan and we had to adapt this.
Now this has been fun, a major distraction but fun.
You see JJ and I are in the middle of a product launch of our newest article marketing guide – article conversions unleashed.
We had planned to launch by the end of January but this is looking extremely tight as we get all things in place – and there is a lot of things to do.
I digress, back to seo, actually I think I will write a whole new post in the next few days on seo and ranking for keywords as this is very important stuff for anyone who has a website.
Good Luck to everyone
To your success
Alex Jeffreys The Relationship Marketer
Internet Marketing, especially marketing to the IM niche is changing and dare I say it - evolving. There was a time when all you needed to make sales was to build hype salespages and drive traffic. We like to call this ‘cave man’ marketing.
Then came along web 2.0, social media sites and the birth of the ’new age man’ (or woman) marketing. Its now the social and relationship marketing era and someone taking full advantage of this is Alex Jeffreys. Alex is building his online empire, not by pushing the hard sale, but by social marketing. He is building relationships on blogs, social sites such as twitter and attending conferences.
Alex Jeffreys is building a business by giving away information many other marketers charge for and this is a model that we will be looking at in non im niches. We will start hanging out at niche specific social sites and not selling, but building friendships by participating in communities and giving. Will this work? It has worked for Alex Jeffreys. We will test it and see.
